$13.90
New formula with deep care ingredients
Provides shinier hair with more movement after straightening services. Results in smoother, shinier hair with reduced curl.
Straighten It uses Wella’s innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it. The result is manageable hair with styling flexibility and incredible liveliness.
What you’ll be getting:
1 box with 100ml Straightener and 100ml Neutralizer
Straightening:Â The product starts working during application. After the minimum time has passed, check the progress. Comb the hair again with a wide-tooth comb, rinse the cream thoroughly, and gently towel-dry the hair.
Hot Straightening (Optional): For heat-based straightening, divide hair into 1 cm sections starting at the nape. Use a ceramic straightening iron, sliding it evenly through each strand 1-2 times. Do not hold the iron on one spot for more than 3 seconds.
Mild: 150°C Intense: 180°C
Processing Time:
C - Colored Hair: Without heat, leave on for 5-15 minutes.
N - Normal (chemically untreated) Hair: Without heat, leave on for 15-25 minutes.
Neutralizing: Fill the applicator with Straight It Neutralizer, using the same amount as the straightening cream. Apply carefully section by section, comb through, and leave on for 10 minutes. Follow up by shampooing.
